A Saudi Arabian boycott of Arla products leads the company to purchase advertisements to explain its side of the story to Saudi consumers
Arla Foods hopes advertisements printed in Saudi Arabian newspapers can help to stop a boycott of the company's products.
Religious and political leaders in Saudi Arabia called for a boycott of Arla products last Friday. The leaders called for a boycott to protest what they considered the Danish government's inaction about drawings of the prophet Mohammed printed in daily newspaper Jyllands-Posten last September.
Arla's chief press officer, Astrid Gade, said that Arla hoped the advertisements would help to explain to the Saudi Arabian public the story behind the prophet drawings. She expected the advertisements to be in print throughout Saudi Arabia on Saturday.
The Danish ambassador in Saudi Arabia, Hans Klingenberg, wrote the text for Arla's advertisements.
'In certain connections the issue has unfortunately been presented as if the drawings were part of larger smear campaign against Muslims in Denmark. That is clearly not the case,' Klingenberg wrote. 'The Danish government respects Islam as one of the world's great religions.'
The ambassador cited PM Anders Fogh Rasmussen's New Year's speech, in which the prime minister condemned attempts to demonise groups based on their religion and ethnicity.
About 300 stores in Saudi Arabia have removed Arla's products now. A number of other stores have placed yellow plastic markers with a warning text that states the products come from Denmark.
الخبر الرئيسي الذي يتصدر الجريدة الدنماركيه حاليا ..
والمزيد قادم باذن الله