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How Important is Alexa Ranking


With Alexa, the smaller the numerical ranking, the better. Most people say that if you manage to make it in the top 100,000, it is a sign that your site enjoys quite heavy traffíc.


Benefits


Alexa Traffic can be used as a competitive intelligence tool, but you should take into consideration the fact that the audience sample size is fairly small. Just enter your competitor's site in the "Compare Sites" section and measure the results of your web marketing efforts in comparison with your competitors'.

As opposed to Google's PageRank, the lower your ranking number, the better.

It helps Webmasters and advertisers see the real marketing potential of your Web site. The better your Alexa rank, the higher they may be willing to bid to buy advertising space on your Web site.

Personal pages or blogs are also ranked in the same way as ordinary Web sites. They will even get a distinctive mark (*)

Because Alexa ranking helps you with information about your Web site, it is a good instrument for search engine optimization.

Disadvantages


Not everybody has the Alexa toolbar installed, so there might be millíons of Web sites that, even if they have a lot of traffíc, will not be ranked (or not high enough) by Alexa. It is rather relative.




Many people say that it is inaccurate and that Alexa traffíc can be greatly influenced (or "gamed", as some prefer to call it).

Subdomains are not ranked separately, and neither are subpages within a domain. The overall traffic is calculated for the top-level domain only.
Ways to Improve Your Alexa Ranking

If you want to boost your Alexa traffíc ranking, you just have to follow some quite simple rules, such as:

Download and install the Alexa toolbar and then surf your own site.

Place the Alexa widget on your Web site. It will entice visitors to use it and, you know, each click counts.

Write useful, quality content, mostly webmaster-related. Promote it on webmaster forums and on social networking sites. The idea is to get as many computer and Internet savvy people as possible to visit your site, since the probability that they will have the Alexa toolbar installed is high.

Write blogs and articles about Alexa. You will get links to your pages that will help improve your ranking.

Try to get your articles on such blog sites as digg.com, del.icio.us, or StumbleUpon » Welcome to StumbleUpon

Optimize your site (or relevant pages of it) for Alexa related keywords.

Tell your friends about the Alexa toolbar, have them download and install it on their computers, and then tell them to visit your site.

Use an Alexa redirect. This means placing http://redirect.alexa.com/redirect? in front of your Web site's URL. Alexa will then take into consideration clicks on redirected links even if the visitor does not have the Alexa toolbar.

Apparently, Asian people are huge fans of Alexa. Therefore, many people suggest posting in Asian social networking forums.
Whenever you post on webmaster forums, include your site's URL in your signature. It is very likely that most webmasters have the toolbar installed, and there's a great probability that they'll visit your site.
Conclusion

As we have seen, there are pros and cons to Alexa ranking. The bottom line is that most people consider it valuable only for direct advertising. Given the fact that Alexa ranking for a site is calculated on the basis of how many visitors with the Alexa toolbar installed have visited that particular site, the results can be inaccurate.

Nevertheless, it may prove useful for sites with very good traffíc that attract highly targetëd leads, since Alexa focuses more on the traffic that Web sites receive rather than on links to it. As a Web site monetization strategy, we can safely say that Alexa ranking might be the right solution.